Fringe Festival

Current Brand Identity

Kinda Weird… Like you! It is a 14-day festival that presents viewers with an assortment of the arts for anyone and everyone to enjoy.

Brand Redesign Process

Hand-Drawn Sketches

Digital Sketches

Mood Boards/ Inspiration

It all begins with an idea. There was this feeling of retro but also a modern twist that I wanted to add to the logo. I think the original logo was outdated, and it didn’t really establish what the festival was, so I created a mood board and pulled inspiration to represent that feeling I was trying to create.

Brand Identity

Color Palette

Typography

Touchpoints

Before

Social Media Campaigns and Signage to help promote the event before it happens.

Ticket, t-shirts lanyards, and badges for staff, attendees, and performers. It helps distinguish between who is attending or working the event. People attending can have a ticket that only works for them to have for one day, or a badge with a lanyard that will allow them to attend every day of the event.

During

Takeaways

These are shirts and tote bags that attendees can purchase and take home.