Photography
CAVALCADE CAR SHOW
As part of my co-op with Tire Discounters, I had the opportunity to attend the Cavalcade Car Show where we sponsored the event and had a booth set up to give information about Tire Discounters and it’s acquisitions.
Fuel-Off Road Video Campaign
Process: Round 1
These were the videos that I got the general idea of what I wanted the video to look and flow. With that, I was able to choose the most visually appealing to move onto the next round of edits.
Process: Round 2
After we decided on which video to move forward with, we had to decide how to integrate the deal into the video.
Saving Big Bucks Campaign
During the months of November to December, we ran a “Big Bucks” campaign with the Buck to be a play on words for saving a lot of money, especially around the holidays. The biggest time of the year for tire sales was Black Friday.
Brand Standards
Tire Discounters has a very specific brand guideline that is important to follow and consider when it comes to designing anything for the company
Billboard Objective
We had to create a billboard with the brand identity that already existed and the theme that we went with that year, which was a play on words for “saving big Bucks” by using a buck. The goal was to garner attention for people who were driving on the highway to see that we had a big sale going.
Iterations
Final
Snap Lock Poster Objectives
The purpose of the poster was to make it known in stores that you could save lots of money on tires during the holidays.
Final
Window Clings Objectives
These were hanging in the windows of the store to also promote the sale.
Final
This is what it looked like at stores
Gift Card Stand
One of the biggest things that we had to make were these gift card stands, we had to continue with the bucks theme for these holders.
Final
This was a mock up of what it would look like in stores